Tom of Finland: Image, Identity and Liberation

Tom of Finland (Touko Laaksonen, 1920–1991) is widely regarded as one of the most influential artists of the twentieth century for his radical reimagining of the male figure and his enduring impact on queer visual culture. Working primarily in drawing, Laaksonen developed a highly refined graphic language defined by precision, monumentality and an unmistakable command of line. His depictions of idealized, powerfully built men in uniforms, leather and archetypal roles transformed conventional codes of masculinity into symbols of desire, autonomy and self-possession.

Produced at a time when homosexuality was criminalized or pathologized in much of the world, Laaksonen’s drawings circulated through underground networks, where their affirmation of gay identity carried profound cultural significance. His work did not merely depict desire; it constructed an alternative iconography of visibility, pride and sexual freedom. By reclaiming figures such as bikers, sailors, policemen, cowboys and leather men, he redirected dominant images of authority and masculinity into a visual language of pleasure, confidence and self-representation.

Over time, Tom of Finland’s imagery has entered the broader histories of contemporary art, fashion, design and popular culture, continuing to shape conversations around representation, masculinity and the political power of images. His legacy remains both artistic and cultural: a body of work that challenged shame, expanded the visual field of queer identity and demonstrated how images can reshape collective ideas of freedom, intimacy and belonging.

Image: TOM OF FINLAND, Untitled, c.1969. Mixed media on paper, part of Tom of Finland Foundation permanent collection. Courtesy Tom of Finland Foundation.





From Archive to Hand-Knotted Textile

Developed in close collaboration with the Tom of Finland Foundation, Henzel Studio Heritage: Tom of Finland translates Laaksonen’s visual language into the material conditions of textile, scale and surface. The collection marked the debut of Henzel Studio Heritage and includes one free-form hand-knotted rug, twelve hand-tufted rugs and three art pillows, bringing selected drawings and archival material into dialogue with wool, silk, hand-knotting and the sculptural presence of the rug.

At the centre of the collection is a free-form hand-knotted rug based on Tom of Finland’s iconic 1978 image of a leather man wearing a cap, originally created as a study for the visual identity of Tom’s Saloon, the only venue to which the artist lent his name. Woven entirely by hand over five months in wool and silk, the work preserves the precision of Laaksonen’s line while using material contrast, surface depth and subtle sheen to echo the effect of polished leather. Rather than functioning as a direct reproduction, the rug becomes a material interpretation of the drawing, translating graphic intensity into texture, relief and physical presence.

The project was further informed by TOM House in Echo Park, Los Angeles — home of the Tom of Finland Foundation, the artist’s living archive and the place where Tom spent the final decade of his life. Its layered interiors, archival materials, personal objects and community history provided a context in which image, environment and legacy could be understood together. Through this collaboration, Henzel Studio extends Tom of Finland’s visual language into the field of handmade collectible textiles, positioning the rug as a site where artistic legacy, craft and queer cultural memory converge.

Image: TOM OF FINLAND, Untitled, 1978

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